The Atlanta Journal-Constitution extends its comprehensive marketing campaign “Unplug. It’s Sunday.” in time to help busy consumers plan, shop and save during the holidays.

The Unplug campaign theme was launched earlier this year with the new, redesigned ajcSunday. The campaign was developed based on extensive research with consumers who describe the experience and ritual of reading the Sunday newspaper as a way to escape from the always-plugged-in-hectic pace of the week.

So, why rush from store to store during the holidays when you can plan and save with the newspaper? Through the Unplug campaign, the newspaper is launching a multimedia strategy targeting busy consumers and encouraging holiday savings with coupons, inserts, sales and deals from all your favorite stores by starting with home delivery of the AJC.